Nidhi Halani

Overview

Nidhi Halani (@nidhihalaniofficial) is an exceptionally talented and renowned fashion designer specializing in handcrafted bridal wear, sarees, suits, lehengas, and luxury Indian ethnic collections. To represent the label's offline prestige, this wasn't a template job — it's a fully custom Shopify theme built from scratch in Liquid with hand-crafted CSS and vanilla JavaScript.

The digital flagship covers everything from a cinematic homepage and curated collection browsing to a dedicated Couture Process journey that walks visitors through the label's bespoke consultation-to-delivery experience. Because high-value couture pieces are priced by consultation rather than immediate checkout, we engineered an intelligent Price on Request system. This automatically swaps the standard "Add to Bag" flow for a direct WhatsApp consultation inquiry above set price thresholds, keeping ready-to-buy purchases frictionless while providing a personal touch for bespoke orders.

Key Features

• Fully custom Shopify OS 2.0 architecture in Liquid, CSS3, and ES6 JavaScript carrying quiet, editorial luxury
• Dual Commercial Engine: Seamless direct online checkout for ready-to-wear alongside automated Price on Request (POR) consultation routing
• Bespoke WhatsApp Inquiry Flow: Pre-populated payloads with product title, SKU, category, custom sizing parameters, and product links
• IP Geolocation & Multi-Currency Switcher (`ipapi.co`) with automatic store localization and 24-hour client caching
• Interactive Popover Drawers: Slide-over shopping bag drawer and real-time Ajax predictive live search drawer
• Secret Garden Editorial & Couture Process: Storytelling modules visualizing the 4-step consultation-to-delivery journey
• Python Catalog Automation Pipeline: `sync_products.py` parsing Google Sheets feeds, validating multi-source images via Pillow (PIL), and mutating Shopify Admin REST API
• Content Theft Protection: CSS & JavaScript event overrides safeguarding exclusive haute couture design media

Unique Implementations

Rather than relying on bloated third-party apps, the Price on Request system was natively engineered directly inside the theme's Liquid rendering engine. For high-ticket items exceeding ₹2,75,000 or tagged `price-on-request`, the PDP dynamically toggles off standard cart controls and presents a prominent WhatsApp CTA pre-formatted with exact item metadata.

Behind the scenes, a multithreaded Python automation pipeline parses master feeds from Google Sheets and Google Drive, resolves media links across external portfolios (WeTransfer, Lensraf), verifies image byte completeness, and automatically updates Shopify collections — eliminating hundreds of manual catalog entry hours.

Business Value

The flagship digital storefront bridges the gap between high-end digital browsing and personalized offline couture sales. It provides a luxurious, editorial browsing experience for High-Net-Worth Individuals (HNWIs) and international buyers, driving qualified WhatsApp leads for bespoke consultations while seamlessly processing direct e-commerce sales for ready-to-wear garments.