# SEO migration effort worksheet

Copy this worksheet for your project. The checks below are starting points, not completed test results. Fill the blank fields with your own evidence and mark untested or unavailable information explicitly.

Project / website: ____________________

Prepared by: ____________________    Review date: ____________________

| Work package | Quantity to establish | Effort basis and owner | Confirmed quantity | Estimated hours | Assumptions and dependencies | Owner |
| --- | --- | --- | --- | --- | --- | --- |
| Discovery and baseline | Properties, platforms and required data sources. | Measured setup/review work; analyst and access owners. |  |  |  |  |
| URL decisions | Retained, moved, merged and removed routes, grouped by pattern. | Pilot mapping effort plus exceptions; content owner and SEO implementer. |  |  |  |  |
| Implementation | Redirect rules, template changes and deployment configuration. | Developer estimate after reviewing the target platform. |  |  |  |  |
| Pre-launch verification | Template types, priority routes and customer journeys. | A defined check set and test environment; QA and implementers. |  |  |  |  |
| Launch coordination | Release participants, decisions and recovery steps. | Explicit coordination allowance agreed with the release owner. |  |  |  |  |
| Post-launch checks | Monitoring sessions, issue triage and retests. | Agreed observation scope and ownership, separate from unlimited support. |  |  |  |  |

## Review notes

- Decisions and exclusions:
- Unresolved issues:
- Next review date:

Source guide: https://www.peakwebcraft.com/blog/seo-migration-effort-estimate

Peak Web Craft · Worksheet prepared 1 November 2026